“Everything should be made as simple as possible, but not simpler” Albert Einstein Communicating effectively is surprisingly difficult. In our attention-starved, multi-tasking society, we rarely have people’s undivided attention when we’re communicating. The onus is on you to make your audience sit up and take notice. And the simpler you… Read More »Five simple ways to make your message memorable
In our last post, we looked at the the first four key influence tactics described in the Mind Gym: Wake Up Your Mind: Reason, Inspire, Ask and Feel Good. Here we’ll look at the last five tactics and where you can find examples of them in movies. Deal Deal is a simple… Read More »Under the influence: nine tactics for persuasion (2)
Whatever your role – leader, manager, parent – it’s a fair bet that influencing is one of the skills you’ll be using most today. Whether it’s getting your manager to back your idea or encouraging your teenager to knuckle down to their studies, influencing is a core skill. And it’s become… Read More »Under the influence: nine tactics for persuasion (1)
Standing out amidst the crowd of communication chatter is getting ever harder in today’s world. How can you make your message memorable? In Resonate, Nancy Duarte suggests giving your audience a STAR moment – ‘Something They’ll Always Remember’. Often involving some kind of physical prop, it’s part of your presentation… Read More »Create your own STAR moment
‘Presence’ is an almost intangible quality. Some people have it, some people don’t. But those who do have presence have more impact, and get remembered. It’s easy to think that presence is a natural quality, something effortless. But presence is a quality you can most definitely develop. The authors of… Read More »Three ways to make a bigger impact
Last month the media was full of stories marking the anniversary of one of the greatest speeches of all time, Dr Martin Luther King’s ‘I Have a Dream’ address in Washington. What makes a speech resonate to such a degree that it is still celebrated 50 years later? The ‘I… Read More »Nine keys to an extraordinary speech: Amistad
There aren’t many movies based on Powerpoint presentations. So it stands to reason that Al Gore’s slide show on climate change, the subject of An Inconvenient Truth, is just a little bit special. Gore shows that if you create a compelling story around an important issue, a presentation is as… Read More »10 ways to make your presentation memorable
It’s a sad fact that most communication falls on deaf ears. In the era of Twitter, smartphones and billboards that talk to you, we’re each assailed with messages every minute of the day. As a leader, how are you going to make sure your message is the one people listen… Read More »How to craft an effective story for your organisation