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Five simple ways to make your message memorable

“Everything should be made as simple as possible, but not simpler” Albert Einstein Communicating effectively is surprisingly difficult. In our attention-starved, multi-tasking society, we rarely have people’s undivided attention when we’re communicating. The onus is on you to make your audience sit up and take notice. And the simpler you… Read More »Five simple ways to make your message memorable

Five ways to understand the brain: the SCARF model

Why are performance reviews often so ineffective? And why can simply omitting someone from your email distribution list generate a strong emotional response? Recent developments in neuroscience can throw light on these questions. The invention of fMRI (functional magnetic resonance imaging) machines now allows scientists to see which parts of… Read More »Five ways to understand the brain: the SCARF model