That’s not an easy task. In our age of internet, social media and smartphones, we’re assailed by thousands of messages a day. Only by taking time to craft messages that stand out can you hope to be successful.
In the brilliant Made to Stick, Chip and Dan Heath outline six ways to increase those chances of success and make your message memorable in today’s sea of communication. Watching Freedom Writers recently, I was struck by how many of these methods teacher Erin Gruwell employs to help her students grasp the enormity of the Holocaust. Let’s look at the six principles of the Heaths’ SUCCESs formula, and how they help make the subject resonate with Erin’s class. [Continue reading]